SEO report of swwbusiness.co.uk

South West Water - South West Water Business

www.swwbusiness.co.uk/

Dedicated water services for business customers in the South West.

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.swwbusiness.co.uk/

Character length : 22

Title
South West Water - South West Water Business
Description
Dedicated water services for business customers in the South West.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://swwbusiness.co.uk/robots.txt
User-agentDisallowed for the search engines
*
  • /welcomeoffer2017
  • /welcomeoffer2017/terms
  • /welcomeoffer2017/confirmation


 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
South West Water - South West Water Business

Character length : 44

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
01217000
Heading structure in the source code
  • <H2> We’re proudly local
  • <H3> Frequently Used Forms
  • <H3> Manage Your Account 
  • <H2> We work smarter
  • <H3> Frequently Used Forms
  • <H3> Manage Your Account 
  • <H2> We do things better
  • <H3> Frequently Used Forms
  • <H3> Manage Your Account 
  • <H2> Why choose us?
  • <H3> Frequently Used Forms
  • <H3> Manage Your Account 
  • <H2> Service plans
  • <H2> Our Aquacare services
  • <H3> Understand
  • <H3> Reduce
  • <H3> Enhance
  • <H3> Protect
  • <H2>  
  • <H2> In 2017 things are changing for businesses
  • <H2> Case Studies
  • <H3> Exeter City Council
  • <H3> Brixham Holiday Park
  • <H3> Holiday Inn Plymouth
  • <H2> News
  • <H3> Pennon and South Staffordshire Plc Group join forces
  • <H3> South West Growth Fund delivers £2.3 million business boost
  • <H2> Tweets
  • <H2> Home
Word cloud
  • water28
  • business19
  • services13
  • meter12
  • south8
  • account8
  • news7
  • west6
  • effluent6
  • businesses6
  • trade6
  • all6
  • apply6
  • reading6
  • manage6
  • advice6
  • leak6
  • holiday6
  • case5
  • sign5
  • full5
  • service5
  • address5
  • debit5
  • submit5
  • direct5
  • change5
  • applications5
  • report5
  • customers5
  • frequently4
  • plymouth4
  • used4
  • understand4
  • forms4
  • plans4
  • read4
  • retail4
  • work3
  • different3
  • help3
  • fund3
  • helped3
  • save3
  • how3
  • reduce3
  • aquacare3
  • commercial3
  • online3
  • home3
  • pennon3
  • see3
  • park3
  • inn3
  • local3
  • study3
  • council3
  • exeter3
  • city3
  • better2
Keyword matrix
wordtitledescriptionsheading
water
business
services
meter
south
account
Two Word cloud
  • water meter5
  • west water4
  • direct debit4
  • meter reading4
  • effluent advice4
  • your account4
Three Word cloud
  • trade effluent advice3
  • meter reading manage3
  • direct debit submit3
  • frequently used forms3
  • your address report3
  • apply for a water3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 13 images on this web page.

Alternate attributes for the following 12 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.20
Flesch Reading Ease
66.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
5.40
SMOG Index
8.30
Spache Readibility
5.00
Number of letters
4520
Number of words
920
Number of sentences
186
Average words per sentences
5
Number of syllables
1470
Syllables in words
1509
Average syllables in words
1.60
Number of words in first three syllables
145
Percentage of word / syllables
15.76
Words not in Dale-Chall easy-word list
298
Words not in Spache easy-word list
202

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<font>1
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<font>1
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
927 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
71
Number of source domains
10
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.swwbusiness.co.uk/WebResource.axd?d=pynGkmcFUV13He1Qd6_TZN...
  • https://www.swwbusiness.co.uk/ScriptResource.axd?d=x6wALODbMJK5e0eRC_p...
  • https://www.swwbusiness.co.uk/ScriptResource.axd?d=P5lTttoqSeZXoYRLQMI...
List of render blocking css files
  • https://www.swwbusiness.co.uk/Custom/Build/css/sww.min.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • https://www.swwbusiness.co.uk/WebResource.axd?d=pynGkmcFUV13He1Qd6_TZN_tBMzhu4UHPkrL4p9n8X4JoOYh6EwnLmnweRuhWdSz4eUvxNy3Lxla5Wl4c5jtkg2&t=635875509181218729
  • https://www.swwbusiness.co.uk/ScriptResource.axd?d=qph9tUZ6hGPLbkznkRkqTaVenzIzmvxgLwDD6DO0lghFhJm7QrLJZUvCynQTTte86ivp3j7-tnSZvkgmDm-UZ8m7oWRQaV56hRaVXpYunkdUmtnY8aEa-wolQVJ3wi9F0&t=7c776dc1
  • https://www.swwbusiness.co.uk/ScriptResource.axd?d=TvpD2YGOOsCm1yWcLkKnBfPF8pGcEF5k8viLZ7orH2uQ4xE56KEMWUEKw3grcCz2N5d6dYjy6rBLTleSlPXSvxUZKjumSE43WSIF8nko8dq25yzivg3smawmwj_28xKY0&t=7c776dc1
  • https://www.swwbusiness.co.uk/Custom/Build/js/vendor/jquery.1.11.3.min.js
  • https://www.swwbusiness.co.uk/Custom/Build/js/vendor/bootstrap.min.js
  • https://www.swwbusiness.co.uk/Custom/Build/js/scripts.min.js
File size of all javascript files combined
688.97KB
Javascript minifying
You can save 620B (14% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • https://www.swwbusiness.co.uk/Custom/Build/css/sww.min.css
File size of all css files combined
225.86KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
69.50KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
53
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.swwbusiness.co.uk/Custom/Build/css/sww.min.cssExpiry time is not specified
https://www.swwbusiness.co.uk/.. /account-manager.pngExpiry time is not specified
https://www.swwbusiness.co.uk/Custom/Build/images/calendar-icon.pngExpiry time is not specified
https://www.swwbusiness.co.uk/Custom/Build/images/clock-icon.pngExpiry time is not specified
https://www.swwbusiness.co.uk/.. /footer-border-img.pngExpiry time is not specified
https://www.swwbusiness.co.uk/.. /footer-border-solid.pngExpiry time is not specified
https://www.swwbusiness.co.uk/.. /footer-social-twitter.pngExpiry time is not specified
https://www.swwbusiness.co.uk/Custom/Build/images/hat-icon.pngExpiry time is not specified
https://www.swwbusiness.co.uk/Custom/Build/images/meter-icon.pngExpiry time is not specified
https://www.swwbusiness.co.uk/Custom/Build/images/protect-icon.pngExpiry time is not specified
https://www.swwbusiness.co.uk/Custom/Build/images/readmore.pngExpiry time is not specified
https://www.swwbusiness.co.uk/Custom/Build/images/tap-icon.pngExpiry time is not specified
https://www.swwbusiness.co.uk/Custom/Build/js/scripts.min.jsExpiry time is not specified
https://www.swwbusiness.co.uk/.. /bootstrap.min.jsExpiry time is not specified
https://www.swwbusiness.co.uk/.. /jquery.1.11.3.min.jsExpiry time is not specified
https://www.swwbusiness.co.uk/.. /BrixhamHolPark-tile.jpgExpiry time is not specified
https://www.swwbusiness.co.uk/.. /ExeterCity-tile.jpgExpiry time is not specified
https://www.swwbusiness.co.uk/.. /PlymouthHolInn-tile.jpgExpiry time is not specified
https://cdn.syndication.twimg.com/.. /profile?callback=__twttr.callbacks.tl_i0...5 minutes
https://syndication.twitter.com/settings?widget_origin=https%3A%2F%2Fwww...10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-56ZLNC15 minutes
https://platform.twitter.com/widgets.js30 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
4.32MB
Image optimisation
You can save 1.8MB (73% compression) by optimising the images below:

 Traffic

Alexa
7311805

 Links

We found a total of 77 different links.
Internal links: 73
External links: 4

External links:

Link text (anchor) Link strength
My Account
Business Accounts Online
Tweets by SWWBusiness
https://twitter.com/swwbusiness

Internal links:

Link text (anchor) Link strength
Manage Your Account Online
Home
Services & Prices
Our Customer Services
Aquacare Services
Understand
Reduce
Enhance
Protect
Service plans
Billing
Customers
Public Sector
Leisure and Tourism
Agriculture
Manufacturing
Retail
SME Business
News & Media
Case Studies
Exeter City Council
Brixham Holiday Park
Holiday Inn Plymouth
Endsleigh Garden & Leisure Centre
Hoburne Holiday Park
Channings Wood Prison
News
FAQs
About Us
Meet the team
Water Industry Competition
Contact Us
General enquiry
Emergency & Supply Interruptions
Manage Your Account
Submit a meter reading
Apply for a water meter
Apply for a new connection
Trade effluent advice & applications
Change your address
Report a leak
Request an appointment with one of our experts
Sign up to Direct Debit
Register for Business Accounts Online
Sign up to Direct Debit
Submit a meter reading
Apply for a water meter
Trade effluent advice & applications
Change your address
Report a leak
Contact Us
Find out which service is right for you
Find out more
Find out more
Find out more
Find out more
Find out more
See the full case study
See the full case study
See the full case study
Read full article
Read all news stories
Read full article
Home
Services & Prices
Customers
News & Media
FAQs
About Us
Sitemap
T&Cs
Accessibility
Privacy Policy

 Website security

IP
52.51.147.77
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : We work smarter, ( 0px from top )
  • H3 : Frequently Used Forms, ( 0px from top )
  • H3 : Manage Your Account , ( 0px from top )
  • H2 : We do things better, ( 0px from top )
  • H3 : Frequently Used Forms, ( 0px from top )
  • H3 : Manage Your Account , ( 0px from top )
  • H2 : Why choose us?, ( 0px from top )
  • H3 : Frequently Used Forms, ( 0px from top )
  • H3 : Manage Your Account , ( 0px from top )
  • H2 : We’re proudly local, ( 300px from top )
  • H3 : Frequently Used Forms, ( 463px from top )
  • H3 : Manage Your Account , ( 591px from top )
  • H2 : Service plans, ( 863px from top )

 Typos

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