SEO report of swwbusiness.co.uk
South West Water - South West Water Business
www.swwbusiness.co.uk/
Dedicated water services for business customers in the South West.
Tasks
- Select one version of your site as main and make a redirect from other versions to that one.
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.swwbusiness.co.uk/
Character length : 22
Title
South West Water - South West Water Business
Description
Dedicated water services for business customers in the South West.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://swwbusiness.co.uk/robots.txt
https://swwbusiness.co.uk/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
South West Water - South West Water Business
Character length : 44
Good! The title’s length is between 10 and 70 characters.
Character length : 44
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 16%
Acceptable! The text / code ratio is between 15 and 25 percent.
Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 12 | 17 | 0 | 0 | 0 |
Heading structure in the source code
- <H2> We’re proudly local
- <H3> Frequently Used Forms
- <H3> Manage Your Account
- <H2> We work smarter
- <H3> Frequently Used Forms
- <H3> Manage Your Account
- <H2> We do things better
- <H3> Frequently Used Forms
- <H3> Manage Your Account
- <H2> Why choose us?
- <H3> Frequently Used Forms
- <H3> Manage Your Account
- <H2> Service plans
- <H2> Our Aquacare services
- <H3> Understand
- <H3> Reduce
- <H3> Enhance
- <H3> Protect
- <H2>
- <H2> In 2017 things are changing for businesses
- <H2> Case Studies
- <H3> Exeter City Council
- <H3> Brixham Holiday Park
- <H3> Holiday Inn Plymouth
- <H2> News
- <H3> Pennon and South Staffordshire Plc Group join forces
- <H3> South West Growth Fund delivers £2.3 million business boost
- <H2> Tweets
- <H2> Home
Word cloud
- water28
- business19
- services13
- meter12
- south8
- account8
- news7
- west6
- effluent6
- businesses6
- trade6
- all6
- apply6
- reading6
- manage6
- advice6
- leak6
- holiday6
- case5
- sign5
- full5
- service5
- address5
- debit5
- submit5
- direct5
- change5
- applications5
- report5
- customers5
- frequently4
- plymouth4
- used4
- understand4
- forms4
- plans4
- read4
- retail4
- work3
- different3
- help3
- fund3
- helped3
- save3
- how3
- reduce3
- aquacare3
- commercial3
- online3
- home3
- pennon3
- see3
- park3
- inn3
- local3
- study3
- council3
- exeter3
- city3
- better2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| water | |||
| business | |||
| services | |||
| meter | |||
| south | |||
| account |
Two Word cloud
- water meter5
- west water4
- direct debit4
- meter reading4
- effluent advice4
- your account4
Three Word cloud
- trade effluent advice3
- meter reading manage3
- direct debit submit3
- frequently used forms3
- your address report3
- apply for a water3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 13 images on this web page.
Alternate attributes for the following 12 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 12 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- https://www.bwbusiness.co.uk/.. /man_gardening.jpg?ext=.jpg
- https://www.bwbusiness.co.uk/.. /man-manufacturing.jpg?ext=.jpg
- https://www.swwbusiness.co.uk/.. /banner3.jpg?ext=.jpg
- https://www.bwbusiness.co.uk/.. /woman_bar.jpg?ext=.jpg
- https://www.swwbusiness.co.uk/.. /banner2.jpg?ext=.jpg
- https://www.swwbusiness.co.uk/Custom/Build/images/meter-icon.png
- https://www.swwbusiness.co.uk/Custom/Build/images/tap-icon.png
- https://www.swwbusiness.co.uk/Custom/Build/images/hat-icon.png
- https://www.swwbusiness.co.uk/Custom/Build/images/protect-icon.png
- https://www.swwbusiness.co.uk/.. /ExeterCity-tile.jpg
- https://www.swwbusiness.co.uk/.. /PlymouthHolInn-tile.jpg
- https://www.bwbusiness.co.uk/.. /Female_Gardener.jpg?ext=.jpg
Readability
Flesch–Kincaid Grade Level
5.20
Flesch Reading Ease
66.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
5.40
SMOG Index
8.30
Spache Readibility
5.00
Number of letters
4520
Number of words
920
Number of sentences
186
Average words per sentences
5
Number of syllables
1470
Syllables in words
1509
Average syllables in words
1.60
Number of words in first three syllables
145
Percentage of word / syllables
15.76
Words not in Dale-Chall easy-word list
298
Words not in Spache easy-word list
202
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
| Deprecated HTML tags | Occurrences |
|---|---|
| <font> | 1 |
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
| Deprecated HTML tags | Occurrences |
|---|---|
| <font> | 1 |
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
927 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
71
Number of source domains
10
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://www.swwbusiness.co.uk/WebResource.axd?d=pynGkmcFUV13He1Qd6_TZN...
- https://www.swwbusiness.co.uk/ScriptResource.axd?d=x6wALODbMJK5e0eRC_p...
- https://www.swwbusiness.co.uk/ScriptResource.axd?d=P5lTttoqSeZXoYRLQMI...
- https://www.swwbusiness.co.uk/Custom/Build/css/sww.min.css
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- https://www.swwbusiness.co.uk/WebResource.axd?d=pynGkmcFUV13He1Qd6_TZN_tBMzhu4UHPkrL4p9n8X4JoOYh6EwnLmnweRuhWdSz4eUvxNy3Lxla5Wl4c5jtkg2&t=635875509181218729
- https://www.swwbusiness.co.uk/ScriptResource.axd?d=qph9tUZ6hGPLbkznkRkqTaVenzIzmvxgLwDD6DO0lghFhJm7QrLJZUvCynQTTte86ivp3j7-tnSZvkgmDm-UZ8m7oWRQaV56hRaVXpYunkdUmtnY8aEa-wolQVJ3wi9F0&t=7c776dc1
- https://www.swwbusiness.co.uk/ScriptResource.axd?d=TvpD2YGOOsCm1yWcLkKnBfPF8pGcEF5k8viLZ7orH2uQ4xE56KEMWUEKw3grcCz2N5d6dYjy6rBLTleSlPXSvxUZKjumSE43WSIF8nko8dq25yzivg3smawmwj_28xKY0&t=7c776dc1
- https://www.swwbusiness.co.uk/Custom/Build/js/vendor/jquery.1.11.3.min.js
- https://www.swwbusiness.co.uk/Custom/Build/js/vendor/bootstrap.min.js
- https://www.swwbusiness.co.uk/Custom/Build/js/scripts.min.js
File size of all javascript files combined
688.97KB
Javascript minifying
You can save 620B (14% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- https://www.swwbusiness.co.uk/Custom/Build/css/sww.min.css
File size of all css files combined
225.86KB
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
69.50KB
Gzip compression
Your site uses compression.
Speed test – Browser cache
Number of static resources (image, JS, CSS)
53
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://www.swwbusiness.co.uk/Custom/Build/css/sww.min.css | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /account-manager.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/Custom/Build/images/calendar-icon.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/Custom/Build/images/clock-icon.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /footer-border-img.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /footer-border-solid.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /footer-social-twitter.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/Custom/Build/images/hat-icon.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/Custom/Build/images/meter-icon.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/Custom/Build/images/protect-icon.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/Custom/Build/images/readmore.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/Custom/Build/images/tap-icon.png | Expiry time is not specified |
| https://www.swwbusiness.co.uk/Custom/Build/js/scripts.min.js | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /bootstrap.min.js | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /jquery.1.11.3.min.js | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /BrixhamHolPark-tile.jpg | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /ExeterCity-tile.jpg | Expiry time is not specified |
| https://www.swwbusiness.co.uk/.. /PlymouthHolInn-tile.jpg | Expiry time is not specified |
| https://cdn.syndication.twimg.com/.. /profile?callback=__twttr.callbacks.tl_i0... | 5 minutes |
| https://syndication.twitter.com/settings?widget_origin=https%3A%2F%2Fwww... | 10 minutes |
| https://www.googletagmanager.com/gtm.js?id=GTM-56ZLNC | 15 minutes |
| https://platform.twitter.com/widgets.js | 30 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
4.32MB
Image optimisation
You can save 1.8MB (73% compression) by optimising the images below:
- By lossless compressing the https://www.bwbusiness.co.uk/.. /Water-meter_1.jpg?ext=.jpg you can save 580.7KB (76%) data.
- By lossless compressing the https://www.bwbusiness.co.uk/.. /Female_Gardener.jpg?ext=.jpg you can save 502.2KB (81%) data.
- By lossless compressing the https://www.bwbusiness.co.uk/.. /woman_bar.jpg?ext=.jpg you can save 408.6KB (78%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/.. /banner3.jpg?ext=.jpg you can save 82KB (49%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/.. /banner2.jpg?ext=.jpg you can save 80.9KB (50%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/.. /BrixhamHolPark-tile.jpg you can save 72.3KB (75%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/.. /ExeterCity-tile.jpg you can save 64KB (70%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/.. /PlymouthHolInn-tile.jpg you can save 38.4KB (67%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/Custom/Build/images/clock-icon.png you can save 1.4KB (41%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/.. /account-manager.png you can save 1.2KB (42%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/Custom/Build/images/calendar-icon.png you can save 1.1KB (42%) data.
- By lossless compressing the https://pbs.twimg.com/.. /PAFocXt2_bigger.jpg you can save 978B (38%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/Custom/Build/images/meter-icon.png you can save 946B (33%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/Custom/Build/images/hat-icon.png you can save 925B (41%) data.
- By lossless compressing the https://pbs.twimg.com/.. /6kn67z7m_bigger.jpg you can save 912B (35%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/Custom/Build/images/readmore.png you can save 898B (85%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/.. /footer-border-solid.png you can save 867B (90%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/Custom/Build/images/tap-icon.png you can save 809B (41%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/.. /footer-border-img.png you can save 788B (65%) data.
- By lossless compressing the https://www.swwbusiness.co.uk/Custom/Build/images/protect-icon.png you can save 665B (26%) data.
Traffic
Alexa
7311805
Links
We found a total of 77 different links.
Internal links: 73
External links: 4
Internal links: 73
External links: 4
External links:
| Link text (anchor) | Link strength |
|---|---|
| My Account | |
| Business Accounts Online | |
| Tweets by SWWBusiness | |
| https://twitter.com/swwbusiness |
Internal links:
Website security
IP
52.51.147.77
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H2 : We work smarter, ( 0px from top )
- H3 : Frequently Used Forms, ( 0px from top )
- H3 : Manage Your Account , ( 0px from top )
- H2 : We do things better, ( 0px from top )
- H3 : Frequently Used Forms, ( 0px from top )
- H3 : Manage Your Account , ( 0px from top )
- H2 : Why choose us?, ( 0px from top )
- H3 : Frequently Used Forms, ( 0px from top )
- H3 : Manage Your Account , ( 0px from top )
- H2 : We’re proudly local, ( 300px from top )
- H3 : Frequently Used Forms, ( 463px from top )
- H3 : Manage Your Account , ( 591px from top )
- H2 : Service plans, ( 863px from top )
Typos
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